Women of all ages business people are foremost the charge to make Israel a femtech powerhouse

Five a long time ago, Israeli entrepreneur Daniella Gilboa confirmed a team of male investors a viral picture of a new child surrounded by the 1,616 IVF syringes used by her dad and mom in their prolonged fertility struggle. The traders had blank appears to be on their faces. None of them comprehended the that means of the impression, she gathered.

These days, things are various. The landscape for systems specifically targeted on women’s overall health and well-being — or femtech — has developed significantly, and Gilboa, an embryologist and statistician, has succeeded with AIVF, a B2B (small business-to-business) enterprise she co-launched in 2018. AIVF made the initial-to-market platform for IVF clinics that applies info science and synthetic intelligence (AI) to make the IVF method a lot more accurate and economical. The end result is a lot less funds spent and less time to reach pregnancy for potential mom and dad.

“The ecosystem in Israel is transforming. Femtech is starting to be an attention-grabbing dialogue, and VCs are on the lookout for femtech opportunities,” Gilboa explained.

Israel, regarded commonly as the startup country, is getting to be a font of innovation for femtech. It is continue to an uphill battle to safe funding, but with girls remaining 50 % the world-wide inhabitants and making 80% of health care purchase selections, investors are starting up to perceive the satisfying possibilities.

“Femtech is increasing and growing. You no for a longer period have to demonstrate to people today what it is,” said Sharon Handelman-Gotlib, co-supervisor at FemTech IL, a community of 2,600 Israeli femtech business owners and supporters.

In accordance to Get started-Up Country Central, an Israeli group that tracks the regional tech ecosystem, the Israeli femtech landscape incorporates about 130 startups and organizations. In 2021, close to $160 million was invested in Israeli femtech organizations, down from about $215 million in 2020, but very similar to 2019’s figures with $157 million in investments, in accordance to SNC’s knowledge.

AIVF CEO and co-founder Daniella Gilboa (Courtesy)

Illumigyn, a remote gynecological imaging platform, stood out with the $33 million it elevated last year, enabling the company to deploy in the United States, the United Arab Emirates, India, Singapore, and South Korea.

“There has been massive progress made in recent years in elevating the recognition for femtech and in minimizing the stigma around it, but funding is however an situation. Numerous Israeli femtech providers are nonetheless in the seed and bootstrapping levels,” stated Lena Rogovin, head of Electronic Wellness & Daily life Sciences at Start out-Up Nation Central.

Israeli femtech entrepreneurs’ struggles reflect the global scene, where only 3% of all digital health funding goes to femtech, in accordance to a the latest report by McKinsey & Firm. Funding reached $2.5 billion by the end of 2021, with estimates for femtech’s present current market dimension ranging from $500 million to $1 billion.

Israel’s existing 130 femtech organizations include things like 50 presenting digital health methods. About 40 % of these 130 companies have been launched by women or by men and ladies collectively, as opposed to just 16% of all Israeli firms.

Maura Rosenfeld, the main enterprise officer at MindUp, an Israeli digital health care incubator, reported she was delighted to see femtech advancing in Israel, albeit not as promptly as she would desire.

“It’s about time. I am fed up with the inequality for ladies. There is a true gender bias in how healthcare is produced,” she mentioned.

Sample EMA (AI-centered electronic embryology administration system) report from AIVF. (Courtesy)

Israel has the best fertility rate in the OECD, and the condition addresses the price of IVF therapies for ladies up to age 45. For that reason, it is not surprising that fertility, IVF, and maternal and little one treatment are hot regions for Israeli femtech startups. But other essential areas of women’s health and fitness are also remaining addressed.

A person of MindUp’s portfolio organizations is Gina Existence, which is acquiring a system implementing information science and AI to a proprietary set of biomarkers, or proteins, in vaginal secretions for early prognosis of lethal conditions these kinds of as ovarian cancer. Gina Life’s products is projected to be out there to buyers in 2023.

Gals Bio, a organization recognized in 2016 by biomedical engineer Hilla Shaviv, has developed a machine to evaluate menstrual blood. A cross among a tampon and a menstrual cup, the biodegradable, patented Tulipon will also use biomarkers to monitor wellness and screen for conditions.

“Millennials are utilizing apps to keep track of their periods, but women of all ages really don’t understand that their regular monthly bleeding is a all-natural biopsy that we can investigate,” claimed Shaviv.

“Aside from the biomarkers, just being capable to evaluate the blood move is important. For instance, females could not even know they are major bleeders, and heavy bleeding can show iron deficiency, polycystic ovary syndrome, perimenopause, and additional,” she mentioned.

Gals Bio Tulipon prototype. (Courtesy of Hilla Shaviv)

Shaviv started her 1st corporation, GalMedics, in 2007 just after she produced a tampon to handle principal dysmenorrhea (menstrual suffering), which affects 50 percent of all girls. The tampon labored by minimizing the dynamic viscosity of the menstrual stream.

With minor femtech recognition at the time, Shaviv was unable to raise enough capital to get the tampon to market place, and GalMedics shut down in 2015.

A latest crowdfunding marketing campaign served Shaviv raise some cash to bring Tulipon to the industry, but she nonetheless has a way to go. She hopes that the new recognition she and her organization received at Israeli and worldwide tech competitions will supply the necessary strengthen.

“Tulipon is a B2C [business-to-consumer] gadget, and there are number of investors for B2C in Israel,” Shaviv pointed out.

Certainly, B2B is larger in Israel in all spaces. Rogovin claimed buyers are wanting largely for system alternatives, not products and standalone apps. “They’re searching for things that are additional sizable and scalable,” she reported.

There is also a stigma surrounding woman anatomy and physiology that has not been entirely overcome.

“Sometimes I just want to say to the male VCs, ‘Deal with it, dude!’” explained FemTech IL’s Handelman-Gotlib.

SafeUP CEO and co-founder Neta Schreiber (Yuval Weitzen)

There are a lot more women of all ages enterprise capitalists in Israel and all-around the globe than there employed to be, but the vast majority are continue to gentlemen. One particular male trader grasped the want for SafeUP, an application producing a world wide local community of females who provide as guardians for a single one more so they can really feel protected. Users can simply call on other females nearby to accompany them by audio or video clip call or to arrive to their aid in particular person.

“We have a major-tier VC in Israel at the rear of us. He is the father of daughters, so he got what we were being attempting to realize,” SafeUP founder Neta Schreiber reported.

The organization has snowballed considering that its start in late 2020. It has 25 staff and 100,000 customers globally — all thoroughly vetted for users’ basic safety. Characteristics have been included to improve consumer working experience, and Schreiber is preparing for the next round of funding as the app’s end users continue to expand.

She isn’t daunted by the actuality that SafeUP is not a usual startup for the Israeli ecosystem, together with the femtech arena.

“Women should not have to wish for luck to be protected. We have made a scenario in which no female at any time has to be by itself,” Schreiber reported.